Using twitter

Social networks bring our world together, they are the glue of communication and allow us all to interact and share media in a quick and easy way. Magazines are published daily, weekly or monthly meaning they are slightly outdated once they are on the shelves. Social networks and the Internet allow us to keep as up to date with what's happening as possible. As soon as something occurs in the media it is posted on the World Wide Web visible for us all to see. Twitter is one of the newest social networks and the majority of users are teenagers and young adults, therefore we thought Twitter was the best social network, along with Instagram, in which we communicate with our target audience.

Here is Ella Henderson's verified Twitter in which she posts pictures, videos and general tweets. She does this to allow her fans to interact with her and feel apart of her world whilst also promoting herself as an artist. This method of communication allows fans around the globe to see what's going on with Ella and her music it also means that Ella's fans can reply and comment and voice themselves by "quote tweeting" "liking" or "retweeting" her tweets or simply just replying to them. 

On our Twitter account I update regularly in order to keep our fans and followers up to date with our progress. It is important to let our target audience in ok what's going on as it keeps them engaged and interested in us as a recording label. Using images and videos caters to our audiences needs as it provides them with visuals allowing them to not only read what's going on but also see it with their own eyes, consequently making them feel involved and apart of the process.