It was important to follow artists who are similar to Ella Henderson and Sigma so that we could see how they target audiences similar to us. This would help us see how to create a star image and brand.
We followed Justin beiber who is a prime example of how to use Instagram for promotion. We used other famous people such as Ben Stiller to promote his album, as the primary audience of Ben Stiller is not the same as Beiber, but if he likes it then they probably would too increasing Beiber's fan base. Hashtags are also used for interactivity as you can see who else is posting with that tag, this again increases the amount of people who see it.
We also followed some of the most popular celebrity accounts in general such as Kendall Jenner, to see how she has gained so many followers. We saw how her whole page has a similar theme in terms of colours and edits, so that it is pleasing to the eye and decided we needed to do this too by using a range of different apps to edit our photos such as squaready and photo collage makers.
Other important accounts to follow were music labels, both independent and the big conglomerates. We found that not many of the larger companies eg universal music group had an Instagram page, just mainly posted on Twitter. This showed us a gap in the music industry that diamond cut records to use to an advantage, as Instagram is becoming increasingly popular and so can use it more than other companies do.
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