Teaser Video

We made a teaser video as part of the promotion for our artist's video; we then uploaded it to all our social media outlets so that it could get even more exposure.

Branding

Intertextuality

Final Digipak Analysis

Our magazine advert textual analysis

Bry Magazine Advert

Final Digipak

Digipak feedback

Digipak rough cut

Digipak plan

Mood board on ideas for digipak

Our chosen song has two artists, therefore I have produced contrasting moodboards to present the nature of both types of artists. Ella Henderson is a simple artist which is reinforced in her album cover, showing her beauty, wearing natural glowing make-up and the album cover isn't very busy. Also the font used to present her name is very soft and pretty. On the other hand the font used in Sigma's album cover is a bit more strong and harsh to show what type of artist they are. The image used in the Sigma album cover is a soft and pretty landscape picture. I also found similar artists to both Sigma and Ella to get some more idea's about how we want our digipak to look. We need to present both artists in our digipak so need to take this into account.

Rihanna digipak analysis

Digipak Planning

Digipak Planning

Final magazine advert

Feedback on magazine advert

Rough cut magazine advert

Rough Cut

This is the first cut of our music video. We have filmed everything, but not yet put it all into place so there are some black spaces where we still need to add parts.

Making the magazine advert

Magazine advert design/plan

Magazine advert textual anaylsis

Katy Perry Mag Advert

Magazine advert textual anaylsis

Beyonce Mag Advert

Magazine advert moodboard

We have created a moodboard so we could gain inspiration for how we wanted our own magazine advert to look. We looked at artists in a similar genre to Ella Henderson and those that we think she would aspire to be like. Golds and sparkles are a common colour used to empower the women in the adverts, as well as black and white being a common colour scheme to show the simplicity of their beauty.  As well, every artist we have included in the moodboard has their own unique font, so that they are recognised and established as a global brand as well as a singer. Focus is also always on one main image of the artist, as often their beauty, sexuality and star image is something used to sell records as well as the talent. These are all things we should take into consideration when creation our own magazine advert.

Which magazines would we advertise in?

Reshoots

The Week Ahead

Instagram update

We have kept posting on our Instagram page so that we can interact with our audience; we have to do this often so that we remain relevant in a world where people are always using social media.  We have been posting exclusive behind the scenes footage which would make fans feel like they are in on something special, and have been posting about our other forms of advertising such as the magazine advert so that it is seen by more people. You can post videos on Instagram as well for even better interaction. We have also emailed Instagram about our account becoming verified. This is very unlikely but we want our company to be respected and well recognised, and the little blue tick would add to making our company being more official. We also edited our pictures using different apps and filters on Instagram to make the pictures look better and to attract our target audience.

Photoshoot

Concept

Final Storyboad