Our chosen song has two artists, therefore I have produced contrasting moodboards to present the nature of both types of artists. Ella Henderson is a simple artist which is reinforced in her album cover, showing her beauty, wearing natural glowing make-up and the album cover isn't very busy. Also the font used to present her name is very soft and pretty. On the other hand the font used in Sigma's album cover is a bit more strong and harsh to show what type of artist they are. The image used in the Sigma album cover is a soft and pretty landscape picture. I also found similar artists to both Sigma and Ella to get some more idea's about how we want our digipak to look. We need to present both artists in our digipak so need to take this into account.
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