The image of Ella in her album cover has been edited with a sepia filter. As an artist this shows she is a bit vintage and original as well as her music being old school. I also think a filter is used to connect with her audience and represent her as an artist. Instagram is a very popular social network where images are posted and filters are used so Ella doing this creates rapport with them and shows her audience she is up to date with technology and she also filters her images. This empowers women. For our digipak or advert image we will use a filter to help present what we are about as an artist. I chose this image to play around with as the woman looks very natural and beautiful and glowing which is what we are going for for our image. My favourite filter is the centre one "X-Pro II" as it really enhances her beauty and her facial features.
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